Esports, itewiki.fi blog post have transformed video gaming into spectator events that attract millions of viewers worldwide. eSports have turned what was once a niche hobby into a multimillion-dollar industry with professional players and organised tournaments. And, as with traditional sports, the top gamers can be rewarded with substantial prizes in addition to their team salaries, sponsorships and endorsement deals.
But, what is it about eSports that has made it so popular? And what does this growing phenomenon mean for companies looking to tap into this lucrative market?
Unleashing the Power of Play: Exploring the Factors that Make E-Sports a Global Phenomenon
One of the main reasons why eSports have become so popular is because it allows viewers to interact with the sport and its players in an intimate way. Unlike traditional sports, where spectators can only see athletes perform their best on a physical playing field, eSports allow players and fans to connect on a personal level through the medium of video game streaming and social media.
This interaction also makes it easy for eSports to expand its audience base, something which has been key to the sport’s success. As well as allowing gamers to follow their favorite teams and players on websites like Twitch, the increase in media coverage surrounding major eSports events has helped bring the sport into the mainstream and attract the attention of traditional sports fans and major brands.
Activate has even predicted that by 2020, more people will watch the world final of a popular eSports title than the average NBA or MLB final. And this is a trend that could continue to grow as the industry continues to explode with popularity, not only in the US but across the globe.