Adapting to New Gaming Platforms: From Console to Cloud


Every seven years, console makers like Sony, Microsoft, and Nintendo hit the reset button on their audience by introducing new hardware. The launch typically involves a lot of fanfare, long lines at retail stores on launch night, and demo kiosks at retailers across the country where gamers can try out the latest technology.

The next-generation consoles are faster, more powerful, and have a higher resolution than previous systems. They can render frames that would take a Pixar movie minutes to create, and they are capable of using hardware-based ray tracing—a graphics technique that more closely mimics the behavior of real light in games. This technology has been too computationally expensive for use in older generations of consoles. This link เล่นที่

Gamers are increasingly demanding more from their devices, ranging from better graphics to the ability to connect with other players remotely. This has created a market for gaming peripherals that can help enhance game play or increase accessibility, and the industry is booming.

Adapting to New Gaming Platforms: From Console to Cloud

This evolution also presents challenges for developers and marketers whose performance marketing efforts rely on cross-platform user IDs. The route to scalable mobile gaming growth has shifted, and requires embracing changes in audience expectations, technological development, and measurement complexity. This report, produced by Adjust and AppLovin, examines recent developments in the gaming space and guides marketers toward strategic decision-making to drive growth.

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